After a Website Redesign, How to Maintain SEO Rankings

Rather of “Frankenstein” a website with a few tiny tweaks, it’s better to revamp the entire site every few years. However, there is always the question of whether or not a redesign will result in a drop in my site’s SEO rankings. The greatest SEO company in India says that online growth methods can, however, help you preserve your current ranks and reap the benefits of a new platform.

When feasible, keep the URL Layout of the website intact.

Maintaining the URLs of existing website pages is preferable when rebuilding a website, especially if those sites have been ranked organically. This means that the appearance and content of the website will change, but the URL will remain the same. SEO Resellers can help you.

Changing a page’s domain name without a good reason is bad for both customers and search engines. If you’ve invested a lot of time and effort into building links and rankings for that website, changing the URL could jeopardise your efforts. You can avoid this problem by checking your current site map prior to creating a new one. Your web agency can help you decide whether or not to modify the URL when making navigational changes or renaming pages.

To make large changes to the URL setting, there are occasions. For long-term SEO success, you may want to restructure your site’s page layout if it has a bad page structure and you don’t use a keyword in the URL.

Be on the lookout for 301 redirects

You may need to remove a page or change its URL at any time during the life of your website. A proper 301 redirect is critical when doing this action. The term “redirect” refers to the process of permanently directing a website visitor to a different live page on your website instead of the original one.

Users and search engines alike will see a 404 error message if you fail to properly configure these redirects. In terms of SEO and consumer satisfaction, having a high number of 404 errors on your website is a bad sign. Crawling a link results in the crawler being stopped from indexing other websites. Indexing issues can arise as a result.

A website revamp necessitates the preparation of the necessary redirects by you and your web team. Prior to the launch of the website, check that the internal personnel is prepared to implement future redirection. Sadly, it’s not uncommon for customers to sign up for a new website and not realise that deleting pages and categories without taking care could lead to problems with the platform.

Do more with your web content

It’s understandable that a complete site overhaul will lead to content analysis and improvement. Outside of a web project, many organisations fail to revamp their domain material. If that’s the case, your website’s explanations of your products and services may be out of current. However, keep in mind that the content on the website must give search engines with those indications. You shouldn’t be making drastic changes to the text or eliminating many significant headlines from pages that already rank well for a specific keyword. The most significant headings for search engine optimization (SEO) are found in the H1 and H2 tags.

Get help with the website’s launch

If you don’t know what you’re doing when it comes to launching a new website, you could end up causing downtime or dreadful mistakes. These blunders might lead to serious SEO issues.

An experienced web development agency in India should typically handle the launch. After linking the domain name to the freshly generated site, a developer may also need to run a script to ensure that all URLs on the live site display the correct URL, not the building of output URL.

For the new website, you’ll still have to set up or change an SSL certificate. Once the SSL has been set up on the hosting server, all of the website’s pages will begin with HTTPS. For search engine optimization (SEO), having an SSL licence and providing web pages over HTTPS is a modest but crucial ranking factor.

Chrome and Safari, two popular browsers, will display an alert if they detect mixed content on a site, indicating that the SSL certificate has not been properly set up or configured. Visitors may be put off by these browser alerts, no matter how bad your search engine rankings may be.

For the first few months following the start of a redesign, tracking is all that is required. Even with the finest quality control procedures, certain website issues are difficult to detect before they are launched.

To begin, use the Google Search Console, a free tool that automatically detects indexing issues, functionality issues, and crawly issues on your website. To ensure that your website ranks well in the search engine results, you can buy SEO packages.

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