These days if you look into the market, every corner has one or the other recruiting firm because of which the competition among them has increased a lot. That means recruiting firms and staffing agencies frequently ask themselves how to find new clients to survive in this cut-throat competition. As an owner of a recruitment firm, you won’t need anyone to tell you that your business won’t survive for long without a solid client base.
But for this, you have to develop strategies and methods so that you can consistently reach and turn into clients. Well, no doubt this is one of the problematic parts, especially when you are a beginner. In reality, you have to do it, which helps you stay busy and bring in revenue.
But for this, you must know how to find new clients? So, if you are a beginner and want to know how to get new clients, then this post is for you. Let’s start or go here for top recruiting firms in Dubai.
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Job posting websites
Some of the recruiters don’t rely on this because of a perception that they are just for low-hanging fruit. But these fears are unfounded as job posting websites are now an essential part of the global employment and recruitment marketplace. In other words, as a recruitment firm, if you are using them, you are losing some of the potential clients.
So, while you start searching on these websites, conduct regular searches. If only one business name is repeatedly coming, they might be struggling to find the right fit for the position, and they are going through a period of rapid expansion.
However, these businesses can welcome your services and offer you a chance to grow.
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Try email marketing
Put together a list of email addresses that belong to various companies for whom you want to recruit. However, if you own recruiting software, you can easily send mass emails to a number of businesses with the help of an email template.
So, with email marketing, you can quickly grow your contact list in less time and effort. In the email, you could introduce yourself, tell your services, and also offer a link to your website. But make sure you don’t over promise your services, ensure that businesses come to know what makes you stand out from the rest.
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Ask for referrals
This is one of the cheaper methods of marketing for finding new clients. That means any customer or client, after having a good experience with your firm, will tell you about you to somebody else. Here, many businesses will tell you about you to others, which will help make a solid client base.
So, don’t be afraid to ask for referrals via any methods like regular communication, email marketing, etc.
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Take the help of social media.
The age at which we are living is the age of the internet. According to the report by Pew Research Center, around 68% of people are using Facebook in America, 28% use Instagram, 26% use LinkedIn, and 21% use Twitter. As many people are using social media, you have lots of potential followers to appeal to.
In another study, it was found that 90% of marketers believe that social media is essential for their business. So, take the help of social media as a recruiter and find new clients on Facebook, Pinterest, Twitter to connect with companies.
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Cold calling
This is one of the most crucial parts for all recruiters, but it takes high cost and low return if done incorrectly. However, in some areas, cold calling has a terrible reputation, especially in B2C marketing outreach, but in the recruiting sector, it is the most successful method. So, make sure that you use it at the right place and right time.
Well, some of the success you can get by applying other methods stated above, but in cold calling, you take the search job board and take the names and contact details of hiring companies.
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Content marketing
You can think that blogging is the part of your business in which you don’t invest a lot of time. However, it is the passive method that relies on trial and error, and visitors will start coming to your site soon. Some of the businesses take the help of digital downloads, regular newsletters as a part of their outreach.
So, create high-quality content and publish it regularly to make your client base strong.
The bottom line
Business is all about building relationships. So, while you are on the path of finding new clients, first focus on building good relationships with the person you are contacting with word of mouth and then move forward. And go here for top recruiting firms in Dubai. I hope you liked this post on recruiting agencies!
