If you’re like many business owners, your packaging may be dark. After all, business owners focus on launching new products, not redesigning the boxes they come in. But there are tons of ways you can change up your packaging to attract attention. Custom packaging is one of the best ways to help your product stand out on the shelf.
Your packaging doesn’t have to be extravagant, but it should be able to grab the attention of consumers. The great thing about custom retail product boxes is that it’s often a fairly small investment for a big return. High demand creates excitement for your product. Sometimes the simplest custom idea is the best idea.
Custom packaging can boost your business appeal
Custom packaging can be a great way to boost your business appeal. Imagine your product in a box with your logo on it. When you send it to someone, they’ll see your logo and it will remind them of you. It can also help with engagement because it shows personalization at its best. If somebody swears by your product and sends you an email, it’ll be memorable. It’s also easy to customize, so you can get the seal of approval from your customers, staff, and clients.
Some of the ideas are pretty innovative — these are some ideas on how you can make sure you appeal to your customers with custom packaging! If you want to check out the rest of them, simply click the name of the brand and check out their website!
Educate phone customers
When your customers reach your business via phone, there’s a best practice for making sure they’re getting the correct address for the destination. So, make sure you’re doing it correctly.
When the customer activates the call feature, make sure you’ve gotten the phone number correct on your website and on all your social media platforms. Make sure your phone number is filled out correctly for details. Check the user name on the left-hand side of the screen too. Respond quickly to inquiries from the public, choosing the best time to de-personalize and allow the caller to leave a voicemail.
Empower your visual team
To really stand out from competitors, you first have to stand out in the crowd. A streamlined website, clean, colorful, and adequately trafficked social media accounts help your users feel they’ve arrived at the right place. You’re providing exactly what your potential customers are looking for when they’ve arrived at your business.
Ideas for cheaper custom packaging
Custom packaging is one of the best ways to stand out from the competition. With so many products on the market right now, unique packaging will help your product stand out. When it comes to custom packaging, you have two options:
1) You can have a custom box made for your product, or
2) One can have custom inserts made for your box. Both of these strategies allow you to stretch your product’s appeal and appeal to your entire customer base. There are explore some different ideas for filling your boxes with what your customers really want.
- Specialty bleach, an earthy purplish color, and stains fade quickly.
- Duplex, triplex, and fourplex pack inserts instead of boxes.
- Polylactic acid packets, which can be used to add the same kind of stains as designated box inserts.
- Recycled paper, laminated to resist dirt and liquids.
- Original Staples gift boxes, measure 2” x 4”, with no cut corners
These creative ideas will help you not only fill your packages with unique boxes but create an entirely new look or feel for your brand. Customizing the boxes adds a sense of control for your business and can help you stand out from the rest. The exception to this rule: Designate and purchase boxes when you can afford them. Otherwise, show a clear commitment to customizing.
The benefits of custom packaging for your business
Packaging is one of the most important parts of your business and can make or break your brand and product. Your packaging design and materials should reflect your brand and the quality of your product. For instance, if you’re selling a luxury brand, you’ll want to use luxury packaging materials. But your standard small business may not have the budget to redesign all of its boxes. If that’s the case, enlist the help of a graphic designer. Though it may be expensive, it will be well worth it in the end. But first, let’s take a look at five ways you can re-skin your business to appeal to any take on online shopping.
- Upgrade the design of your greeting card and cards.
Many greeting cards will use the same pattern, font, and font color. But as digital visual communicators, you can alter the design to attract attention to your business. For starters, opt for ink shots instead of tracing instead of print shots. Then, something as simple as a small logo or color change can make a big difference. Take a look at these examples of greeting cards that changed their designs.
- Minimize the size and weight of your boxes.
Not only can you increase the amount of business you do, but you’ll be able to minimize the size and weight of your boxes, too. Smaller boxes mean you have to work a little harder to stuff the items into the boxes, and they can sometimes feel heavier on your hands. While your standard small business may not have the budget for custom shipping, consider using a local shipping service called Thrive. They have a huge selection of products that ship in a single box ideal for small-scale business owners.
- Design a new logo or icon.
When following social media trends, many businesses cast their logo in text font. This is great, and a text logo is definitely one of the best options for small business owners.
4.. Defining your target audience
Planning a campaign for your target audience is tricky. You want to make sure that you are talking about things they care about, and who they are. It is important to find out how many people are listening when you share stories or ideas on social media because everyone has different needs.
Conclusion
Custom packaging is a great way to differentiate your business from competitors, but it can also be a risky decision. Some custom packaging can be expensive and take a long time to make. This is why it is important to plan ahead. If the packaging does not look professional, then people might not buy your product because it would affect your brand.
The first step is to figure out who your new customers are going to be. We wanted a sample of people, so we decided on people with existing branding or companies new in the market. It is important to know your business and community before you decide who you’re going after custom packaging near me, what your competitors are doing that you could do too, and any potential customers that might be interested in what you have.
