As the Malaysian economy continues to grow, more and more businesses are being developed. With these new innovations come new opportunities for business owners to find success.
Many of these opportunities involve technology that has not been seen before. WhatsApp now offers a Business API that provides information on pricing and service levels.
WhatsApp Business App vs WhatsApp Business API
In what ways can WhatsApp be used in a business? Should a company use the WhatsApp Business App or the WhatsApp Business API?
The answer depends on company size and industry, but WhatsApp’s Business API may be a better option for many companies.
The phone number that uses WhatsApp Business API will not be blocked by the receiver, unlike WhatsApp Business App. This is frequently due to the fact that the template message has previously been authorised and will hence not be flagged as spam.
Another significant distinction is that businesses who use the Official WhatsApp Business API will be recognised and verified. This indicates that the Business’ names will be shown, and on WhatsApp, a green tick next to the Business’ name indicates that the phone number has been allowed.
WhatsApp Business API is a new initiative by WhatsApp in which developers’ queries will be sent to WhatsApp and the answers will be returned in the form of a message. With this API, developers can integrate WhatsApp’s messaging platform with their own apps and create innovative solutions for WhatsApp’s 600-million-strong user base.
The cost of the WhatsApp Business API is one of the main points for WhatsApp to monetize its service. Many different factors go into the pricing, but one of these is the number of template messages that can be sent with an account.
The more template messages that are sent, then the more expensive it becomes.
The cost is determined by the country code and the number of template messages supplied every month. WhatsApp has compiled usage costs in six currencies: USD, EUR, INR, IDR, GBP, and AUD.
In Malaysia, the WhatsApp Business API costs around RM0.17 per template message.
WhatsApp set the price, and each WhatsApp API solution provider has their own membership plans and pricing. As a result, once your organisation begins to use the WhatsApp Business API, you should analyse the payments and invoices to better understand the billing.
In conclusion, WhatsApp is an excellent platform for businesses to communicate with customers. The WhatsApp Business API is perfect for enterprises that require high-end security while still maintaining consumer-friendly prices.
If you’re interested in leveraging the power of WhatsApp while maintaining affordable pricing, you can visit SleekFlow, the official WhatsApp Business API provider or you can read their blog on WhatsApp Business API Pricing!